To be small or not to be, that is my motto. In order to stay small you need to slow down a bit, you need to have the courage to say no to many projects that come by, you need to be able to leave things aside, you need to ignore whatever implies certain growth and a bigger work volume. And to do this you need to be pretty sure of what you are doing. Many years ago, at our beginnings as a brand, we were about to play to this crazy bussines game in which one need to fierce compete with big fashion multinationals, this game of trying to climb the ladder of success no matter what, this game with dirty rules in which you have to do things you do not belive in and meet people you would rather not. Growth carries many mad sacrificies and it can make people sick. I felt all this in my own skin and this is why I decided to stop and get away of the fast pace of a non stop and crazy race. So I created my own cocoon, a confy and hidden place in which I could feel secure and dedicate my time to do the things I really like; a place to design beautiful things using the best materials without the need to follow what the market rules; a place to make things out of pure passion and not out of a calculator; a place to raise a family, a place to good sleep 8 hours a day, a place to have an ordinary life, a place to be happy...
Now, many times, specially in autumn, I design in my bed. I feel the warmth of my duvet where I find shelter. Is under this conditions how I find inspiration and how ideas come to me so I can shape them into nice garments.
Now we also think that sharing has to be the way to relate with everybody else. Sharing is the way to go and not wild competition.We want sharing to be the starting point of many interesting and fun things to come. We want to share our knowledge with everybodyelse, we want to make collaborations with other people with different ideas and interests, people we admire, people with whom to create new ways to do business.
For the moment I feel well the way I am, I do not want to change even though this means not growing as a brand, not competing as we, as a company, were supposed to do. As I already told you, now we rather like cooperation and slowing down.
La foto es de mi último paseo por el bosque, yo se bien que pasear es un lujo que puedo permitirme gracias a que somos pequeños... más fotos del paseo en mi blog DREAMING
The picture is from my last walk in the forest...more here in my other blog DREAMING